Hi John, all,
John McCreesh wrote:
I'd like to canvass opinion among the marketing project for the launch
of a new theme: "Why OpenOffice.org"
The proposal is that "Why OpenOffice.org" will be a major theme of our
campaigning in 2006 and for OOoConf 2006. The developments in the
MS-Office 2007 story mean we have a golden opportunity to explain to the
world there is a better way.
The first task would be to create http://why.openoffice.org:
This would mean a new project "why" ?
I think it's content is part of the marketing project, so I suggest
it to be lead by the marketing leads?
It's a good idea to create an easy starting point for the people we
want to reach, this Internet address could be such a point.
It could be linked from www.openoffice.org as well - but first it
will have to be created.
Another idea would be to use http://marketing.openoffice.org as easy
access starting point with all the implementations you made for
why.OOo and to move the present marketing homepage to
marketing.openoffice.org/detailed.html - but for all these ideas we
need volunteers spending quite a lot of time.
[...]
WHY will convey these messages in a simple, visual format, without the
'clutter' of the standard project pages. Examples of this approach
already exist in some nl projects - http://es.openoffice.org is a
particularly good example.
You talk about removing the standard nav-bars? This is done on
several pages - even the main page http://www.openoffice.org works
in this way IMHO.
>
> The WHY URL will permit memorable URLs such as
> why.openoffice.org/publicadministration/
> why.openoffice.org/governments/
> why.openoffice.org/smes/
> etc
This would work for
marketing.openoffice.org/publicadministration/ etc as well.
In my eyes naming has to be as easy as possible, but the most
important thing is someone who is able to do it!
I believe there is enough expertise across projects such as marketing,
art, web, and nl projects to create a stunning and convincing site.
Are you in favour of this proposal and can you help?
There are lots of work to be done on the present marketing pages -
it would be great if this approach could bring people together to
work on such a central marketing theme. I believe that the standard
pages could profit from such a work!
Best regards
Bernhard
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