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Thanks Bernhard,
you did a great job summarizing the kinds of concerns. I'd like to chime
in with some magazine titles, such as
"OpenOffice.org Times" or "OpenOffice.org Bulletin".

I'd also suggest that the positioning as a magazine for OOo users could
be accomplished in the subtitle "The magazine for OpenOffice.org users"
or "All the important stories about OpenOffice.org" or "Always up to
date with tips and tricks for OpenOffice.org"

Just my ideas.

Kaj

Bernhard Dippold wrote:
> Hi Marta,
> 
> thanks for joining this list!
> 
> (That's what I asked her because they are interested in working together
> with the community.)
> 
> Marta Ogonek schrieb:
>> To whom it may concern,
>>
>> my name is Marta and I'm an editor of OpenOffice.org magazine.
> 
> You've been presenting the magazine's idea a couple of weeks ago to our
> project's Lead and he posted it to this list:
> http://marketing.openoffice.org/servlets/ReadMsg?list=dev&msgNo=24636
> 
>> I've been corresponding with Mr. Dippold, so I know that community and
>> OOo's marketing Department would like us to change the magazine's name.
> 
> I'd like to tell you more about the background of these thoughts:
> 
> At first: There is no "Marketing Department" in a community of
> volunteers, but there are quite a number of people with skills and
> experience in marketing working together to improve OOo's position in
> public. Your magazine will serve this aim by improving knowledge about OOo.
> 
> Our concerns (I know that there might be some people here with
> different, may be opposite interests) are mainly dependent on the fact,
> that "OpenOffice.org" is not only the name for the product, but for the
> community behind it as well.
> 
> A magazine called "OpenOffice.org magazine" will not only be seen as
> magazine about the product, but as publication about the community -
> with this name it could understood as official magazine distributed by
> the community.
> 
> We all know that there is no legal issue with using this name (if you
> respect the trademark, what I'm sure you will), but as you asked us for
> our opinion, I told you about it.
> 
> Our Marketing Project Lead, John McCreesh, raised this question to the
> Community Council, the highest level of decision making inside the
> community, and Louis Suarez-Potts, the Community Manager, shared our
> concerns. He proposed a magazine's name like "The unofficial
> OpenOffice.org magazine".
> 
> http://council.openoffice.org/servlets/ReadMsg?list=discuss&msgNo=1036
> 
> As this might not be the best title for marketing the magazine, I
> proposed a title like
> 
> Using OpenOffice.org.
> 
> This title has two advantages (IMHO):
> 
> - it implies that the magazine is concerned with the program, not the
> community
> 
> - it shows the main goal of the magazine: informations, articles and
> hints for actual and possible users of OOo.
> 
>> We are flexible and we don't want to do anything against the community.
> 
> I ask here for other possible names:
> 
> Has anybody any better idea to serve both purposes?
> 
> Please don't hesitate to comment :-)
> 
> Best regards
> 
> Bernhard
> 
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