On Fri, 15 Dec 2006, Kaj Kandler wrote:

In the vein of MacUser, Linux User, etc. magazine:  OpenOffice.org User

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> Thanks Bernhard,
> you did a great job summarizing the kinds of concerns. I'd like to chime
> in with some magazine titles, such as
> "OpenOffice.org Times" or "OpenOffice.org Bulletin".
> 
> I'd also suggest that the positioning as a magazine for OOo users could
> be accomplished in the subtitle "The magazine for OpenOffice.org users"
> or "All the important stories about OpenOffice.org" or "Always up to
> date with tips and tricks for OpenOffice.org"
> 
> Just my ideas.
> 
> Kaj
> 
> Bernhard Dippold wrote:
> > Hi Marta,
> > 
> > thanks for joining this list!
> > 
> > (That's what I asked her because they are interested in working together
> > with the community.)
> > 
> > Marta Ogonek schrieb:
> >> To whom it may concern,
> >>
> >> my name is Marta and I'm an editor of OpenOffice.org magazine.
> > 
> > You've been presenting the magazine's idea a couple of weeks ago to our
> > project's Lead and he posted it to this list:
> > http://marketing.openoffice.org/servlets/ReadMsg?list=dev&msgNo=24636
> > 
> >> I've been corresponding with Mr. Dippold, so I know that community and
> >> OOo's marketing Department would like us to change the magazine's name.
> > 
> > I'd like to tell you more about the background of these thoughts:
> > 
> > At first: There is no "Marketing Department" in a community of
> > volunteers, but there are quite a number of people with skills and
> > experience in marketing working together to improve OOo's position in
> > public. Your magazine will serve this aim by improving knowledge about OOo.
> > 
> > Our concerns (I know that there might be some people here with
> > different, may be opposite interests) are mainly dependent on the fact,
> > that "OpenOffice.org" is not only the name for the product, but for the
> > community behind it as well.
> > 
> > A magazine called "OpenOffice.org magazine" will not only be seen as
> > magazine about the product, but as publication about the community -
> > with this name it could understood as official magazine distributed by
> > the community.
> > 
> > We all know that there is no legal issue with using this name (if you
> > respect the trademark, what I'm sure you will), but as you asked us for
> > our opinion, I told you about it.
> > 
> > Our Marketing Project Lead, John McCreesh, raised this question to the
> > Community Council, the highest level of decision making inside the
> > community, and Louis Suarez-Potts, the Community Manager, shared our
> > concerns. He proposed a magazine's name like "The unofficial
> > OpenOffice.org magazine".
> > 
> > http://council.openoffice.org/servlets/ReadMsg?list=discuss&msgNo=1036
> > 
> > As this might not be the best title for marketing the magazine, I
> > proposed a title like
> > 
> > Using OpenOffice.org.
> > 
> > This title has two advantages (IMHO):
> > 
> > - it implies that the magazine is concerned with the program, not the
> > community
> > 
> > - it shows the main goal of the magazine: informations, articles and
> > hints for actual and possible users of OOo.
> > 
> >> We are flexible and we don't want to do anything against the community.
> > 
> > I ask here for other possible names:
> > 
> > Has anybody any better idea to serve both purposes?
> > 
> > Please don't hesitate to comment :-)
> > 
> > Best regards
> > 
> > Bernhard
> > 
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