Hi Graham,
thanks for your post, I've included your suggestions into the Wiki on
http://wiki.services.openoffice.org/wiki/MarketingCampaign_Q3-2007
Just some short comments:
T-shirts and thumbdrives are expensive and restrictive. Remember we are
trying to touch millions, expensive items restrict. Also that sort of thing
has to be managed, storing the stuff, managing inventory. That in itself
turns into a cost. I strongly advise against hard marketing materials. Do
that sort of thing at local level with material created centrally through the
Art project. (Heh, and that is saying something seeing as how I sell that
sort of stuff on ooogear.co.nz) If Local people can download flyers and
posters print them locally and distribute them that would be far better.
I only can talk from a view of the Germanophone project, but USB drives
are one of our most important marketing instruments out there. They are
really a go!
Google ads are good for several reasons
We only pay for click through
We can manage the process to suit the budget
We will get some useful statistics
IIRC, we had Google ads in the past, so we maybe should choose something
else this time.
Florian
---------------------------------------------------------------------
To unsubscribe, e-mail: [EMAIL PROTECTED]
For additional commands, e-mail: [EMAIL PROTECTED]
