On 2007-09-02, at 09:48 , Florian Effenberger wrote:
Hi,
Did they work? If they did use them again, if they didn't try
something
else. I do think Google ads have a key advantage. At least you can
track
how many people visit the web site as a result of using them so
unlike a
lot of ads you have a metric for measuring cost-effectiveness.
I don't know much about them, only heard we had them. :-)
They didn't work. We had 50K worth of Google ads and ran them for a
while, until the money was used up. The result: negligible increase
in downloads. The problem: lots of others can post there, too. There
is a reason Google is rich.
With any online ad system (or just about any) we would be able to
track their effectiveness. Google is not unique in offering this
service, I believe.
But your point is valid...
So: we need to spend our money more wisely. Florian has already made
some suggestions. Let's act on them and come up with concrete
proposals for online ads by 5 Sept.
Florian
Best
louis
---------------------------------------------------------------------
To unsubscribe, e-mail: [EMAIL PROTECTED]
For additional commands, e-mail: [EMAIL PROTECTED]
