On Sun, 2007-09-02 at 15:19 +0200, Florian Effenberger wrote: > Hi Graham, > > thanks for your post, I've included your suggestions into the Wiki on > > http://wiki.services.openoffice.org/wiki/MarketingCampaign_Q3-2007 > > Just some short comments: > > > T-shirts and thumbdrives are expensive and restrictive. Remember we are > > trying to touch millions, expensive items restrict. Also that sort of > > thing > > has to be managed, storing the stuff, managing inventory. That in itself > > turns into a cost. I strongly advise against hard marketing materials. Do > > that sort of thing at local level with material created centrally through > > the > > Art project. (Heh, and that is saying something seeing as how I sell that > > sort of stuff on ooogear.co.nz) If Local people can download flyers and > > posters print them locally and distribute them that would be far better. > > I only can talk from a view of the Germanophone project, but USB drives > are one of our most important marketing instruments out there. They are > really a go! > > > Google ads are good for several reasons > > We only pay for click through > > We can manage the process to suit the budget > > We will get some useful statistics > > IIRC, we had Google ads in the past, so we maybe should choose something > else this time.
Did they work? If they did use them again, if they didn't try something else. I do think Google ads have a key advantage. At least you can track how many people visit the web site as a result of using them so unlike a lot of ads you have a metric for measuring cost-effectiveness. Ian -- New QCA Accredited IT Qualifications www.theINGOTs.org You have received this email from the following company: The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
