On Tuesday 04 September 2007 02:33, Florian Effenberger wrote: Hi Florian
> Hi Graham, > > > Agreed that they are popular. The problem is that their effectiveness in > > terms of spread of the message is limited. Yes, they would be an option > > if we had several million dollars to spend. We have to be cost effective > > in terms of getting the Brand out there. USB drives and those sort of > > promo items are best at local sales level. We do not have the > > infrastructure to deal with the logistics involved with inventory and > > distribution. > > I surely can't comment on the situation in other countries, but at least > for Germany, the drives create real awareness. > > Think of that: We then have some "free" drives, Don't get me wrong, I like USB drives I have ones I handout myself that have the OOo logo on them which you used to able to buy on my OOogear.co.nz site and as you note, at a local level they are great. However for instance: How many of these drives will you allocate to the New Zealand market? How will you get them here in time for the coordinated campaign? Who holds the stock? Plus the cost of this adds to the total cost of the USB drive. We don't often have money enough to be able to do a high impact campaign. We need to budget this carefully > we can give away to the > press, to companies, to ministries etc. Everyone can try out OOo > themselves now. Mini CDs or conventional CDs would do this and for a much lower price and they have the advantage of having a larger print area for graphics to give them visual impact. One of the guerilla marketing methods we talked about some time ago was just leaving CD's lying around in places where a lot of people gather and that is great, but that is a local initiative. What we're talking about here is Global. > I think it is a great opportunity if done right. Again this is best done as a local initiative in concert with the wider international campaign. Our main priority in this campaign should be to raise Brand Awareness. Local organisations can then leverage off that. For instance with the google ads campaign, on the Why.openoffice.org page, I would give considerable prominence to a "Contact your local Representative/MarCon" link which would take people to the marketing.openoffice.org/contacts page. When somebody hits that link then the local organisation picks it up from there. Cheers GL -- "GET LEGAL - GET OPENOFFICE.ORG" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer Moderator New Zealand (International Grades in Office Technologies) www.theingots.org.nz GET DRESSED GET OOOGEAR http://ooogear.co.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
