On Sun, 2007-09-02 at 20:15 +0100, John McCreesh wrote: > On Sun, 2007-09-02 at 22:21 +1200, Graham Lauder wrote: > [snip] > > I always liked the slogan: "OpenOffice.org: Your Next Office Upgrade" > > or perhaps "OpenOffice.org 2.3: Your latest Office Upgrade" > > I think this is on the right lines. One of the key themes in OOo's > marketing strategy is that office suites are a mature product, and are > greatly overspecified for most users. If users only ever use 20% of the > functionality of their copy of MS-Office, why should they change to OOo? > > We need some trigger point. Maybe MS's anti-piracy campaigns make them > worry about their illegal copes of MS-O. Maybe they have just bought a > new PC and can't work out how to transfer their old copy of MS-O. Maybe > they are a teacher who wants to give all students a level playing field, > and get coursework returned in the same format.
On that note, OpenOffice.org, bridging the digital divide. > > Graham's suggestion fits in perfectly with this idea of trigger points - > "we're there when you need us". > > John -- New QCA Accredited IT Qualifications www.theINGOTs.org You have received this email from the following company: The Learning Machine Limited, Reg Office, 36 Ashby Road, Tamworth, Staffordshire, B79 8AQ. Reg No: 05560797, Registered in England and Wales. --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
