On Saturday 13 October 2007 22:38, Florian Effenberger wrote: > Hello there, > > and sorry for my late response. I have about 100 unread messages as of > now, so I'm trying to work through my mailbox. :-) > > Thanks for this discussion! I'm really glad that we have so many > creative minds in here with so many great ideas. You really came up with > great ideas we should think and decide about. I ask everyone of you, > please add your idea to the Wiki so we have it available for further > reference! > > As written to Graham Lauder on [EMAIL PROTECTED]: > > However, I think we could discuss over this issue for months, and in the > > end, we don't have anything, so I'd definitely vote for producing those > > t-shirts and maybe mugs/mouse pads/bags as soon as possible, so we have > > used the money and have some merchandising articles for sale or free > > give away. > > > > I bet there are further quarters where we get money again, hopefully > > with prior notification, and then we can work on more. But of now, as > > I've been working on this issue since August, I don't think it makes > > sense so work on it some months more. We should come up with a result. > > And I think, having 1.000 or 2.000 t-shirts are at least a start. > > > > I agree, a better marketing concept and some idea on when we have what > > money available, would be a good idea. I try to work on this as soon as > > possible - but as of now, let's just start with something. > > This doesn't mean you can't do your ideas on your own, should you want > to do so - of course, everyone here is free to make local marketing > activies and bring them to he list. > > Regarding the international marketing project: I want to get this > merchandising stuff done as soon as possible. We definitely could use > some merchandising items as free give aways to create brand awareness. > Of course, that is not the best marketing idea we've ever had, but it is > a start. :-) > > Looking at all your ideas, I'm convinced that it is time to put up a > newer marketing plan. This involves talking to Sun, when we can have > what money so we can plan; discussing on the list what to do with it to > put up some campaigns; defining target audiences; distributing tasks, etc. > > But the most important part as of now: Who can help in designing thos > merchandise we're about to order?
I'm sorry Florian, but I repeat what I said on the NLC list. FIRST we decide our Demographic. I'm talking about the target market at which we're pitching the campaign. We cannot do designs or decide what sort of merchandise until we have sorted that out. For example: Merchandise aimed at an English speaking University Student market is going to be of entirely different design from merchandise created for Mandarin Speaking Senior Citizens. Lets give ourselves as short a possible time to decide this. What are the targets: People and location Once we know this, we can then design the merchandise to suit Please please please let's get the sequence right Cheers GL > > Thanks again > Florian > > --------------------------------------------------------------------- > To unsubscribe, e-mail: [EMAIL PROTECTED] > For additional commands, e-mail: [EMAIL PROTECTED] -- Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Moderator New Zealand www.theingots.org.nz GET DRESSED : GET OOOGEAR Gear for the well dressed OOo Advocate www.ooogear.co.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [EMAIL PROTECTED] For additional commands, e-mail: [EMAIL PROTECTED]
