On Sunday 14 October 2007 01:59, Florian Effenberger wrote:
> Hi Graham,
>
> I currently face similar discussions on our Germanophone mailing lists. ;-)
>
> > I'm sorry Florian,  but I repeat what I said on the NLC list.  FIRST we
> > decide our Demographic.
>
> Well, as said in my last message: Basically, you are right. For mid and
> long term we definitely should prepare things better, no doubt. As we
> grow, we need more and more preparation for bigger campaigns.
>
> But we've been struggling with this merchandising issue since August,
> and I just would like to get things done and produce some nice
> merchandising materials. No big campaign, just some merchandise, and I
> doubt we need demographical statistics for that, not now.
>
> Of course, for further actions, you are right - but this is just about a
> few t-shirts...
>
> Florin

I'm mainly concerned about logistics.  
Once we've got this merchandise, what are we going to with it.  
Who's going to pay for shipping to wherever it goes. 
Where's it going to get stored in the meantime. 
How is the decision to distribute and to whom, going to be made.  
These are all critical elements that need deciding. 

 It's not "just some merchandise"  If that was the case and we were not going 
for a specific campaign, then I would be going for a number of sets of really 
good display rigs for trade shows and the like.  Booth banners, Table covers, 
CD display racks all packed in well designed roadcases so they could be 
shipped all over.  Small time stuff people can do local, good professional 
looking Show display rigs are difficult.

It would be a much more sensible way to use the money rather than just spend 
it. 

>
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-- 
Graham Lauder,
OpenOffice.org MarCon (Marketing Contact) NZ
http://marketing.openoffice.org/contacts.html

INGOTs Moderator New Zealand
www.theingots.org.nz

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