I had the huge pleasure of attending a Simon Phipps event on Monday. As always the Simon's presentation was insightful and penetrating, not to mention bloody entertaining. The presentation was the same as delivered at LCA09
http://mediacast.sun.com/users/sunmink/media/0904-LCA-Hobart.pdf/details For me however, amongst all the other gems, was Simon's comments on the shift in the way enterprise obtains software solutions. The process had become obvious to me but I hadn't been able to articulate it in the way Simon did in his presentation. He made the assertion that enterprise has used a "Procurement Driven Market" model, which is now moving toward an "Adoption Led" model. So instead of creating a spec then issuing an RFP in the procurement model, The adoption led model uses a select and evaluate process. What does this mean for OOo. It has been my long held opinion that most people don't use our competitor "in preference" to OOo, but use them because they don't know that a viable and in many cases, better, alternative exists. So therefore our marketing should shift from touting features and TCO to a focus on raising Brand Awareness. Thoughts? GL -- "The Best Things in life are 3" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
