On Tue, January 27, 2009 20:11, Graham Lauder wrote:
[snip]
> So therefore our marketing should shift from touting features and TCO to a
> focus on raising Brand Awareness.

I've felt for some time that, as far as the OOo product is concerned, we
spend too much time 'preaching to the converted' - i.e. addressing the
FOSS-aware. We would get better results by talking about OOo to
birdwatchers, stamp collectors, Rotaries ...

John
-- 
John McCreesh
Marketing Project Lead
OpenOffice.org


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