On Wed, 28 Jan 2009 20:58:15 Lars Noodén wrote: > John McCreesh wrote: > > I've felt for some time that, as far as the OOo product is concerned, > > we spend too much time 'preaching to the converted' - i.e. addressing > > the FOSS-aware. We would get better results by talking about OOo to > > birdwatchers, stamp collectors, Rotaries ... > > Perhaps, Koffice marketing and OpenOffice.org marketing could issue a > joint open letter to the incoming Obama administration offering help, > while touching on relevant points regarding economics, efficiency, > interoperability, security, and national sovereignity.
I gave this a lot of thought which is why I didn't reply straight away. I was talking about brand awareness in a broad sense, it is true, but very specific in another way. Specific to OOo. This is not a FOSS marketing list. In terms of "brand", most people have no interest in FOSS or the fact that OOo is FOSS. That may come, but only after they become aware of the brand. > > The availability of both packages, on all platforms, > needs to be highlighted as does emphasis on the benefits of > interoperability through the standard office format. You are talking features and this is exactly the issue that I'm talking about. We have plenty of places where people can find out about features and TCO and philosophy and this is my point, none of what you suggest raises brand awareness or recognisability. Also combining with another non related brand that occupies the same market space would just confuse the issue. The Obama administration is not going endorse any product. So in terms of raising brand awareness such a letter would be a non event. While the Obama Administration may endorse the _philosophy_ of Open Source they are not going to endorse specific brands and that after all is our problem. Cheers Graham -- "The Best Things in life are 3" http://why.openoffice.org ISO 26300 compliant Graham Lauder, OpenOffice.org MarCon (Marketing Contact) NZ http://marketing.openoffice.org/contacts.html INGOTs Assessor Trainer (International Grades in Office Technologies) www.theingots.org.nz --------------------------------------------------------------------- To unsubscribe, e-mail: [email protected] For additional commands, e-mail: [email protected]
