Hi Larry, On May 18, 2009, at 10:45 AM, Lawrence Rosen wrote:
3. Trademarks should be used as adjectives, not nouns. So the following sentence is incorrect trademark usage: "OpenJPA's unit tests are writtenusing JUnit." Consider rewriting as "Unit tests for Apache OpenJPApersistence project software are written using the JUnit testing framework." Always assume that customers have to be taught to associate the trademark with the noun in modifies. Once they've done that in their minds, then youhave a very valuable trademark. /Larry
You've reminded me of the trademark rules that have given most engineers angina: that trademarks are not nouns but adjectives. This little trick is what makes normal text look like legalese once lawyers get hold of it.
Where we say "OpenJPA is Apache's implementation of Sun's Java Persistence API (JPA) specification for the transparent persistence of Java objects. This document provides an overview of the JPA standard and technical details on the use of OpenJPA." we would have to say, instead, "OpenJPA software is Apache's implementation of Sun's Java Persistence API (JPA) specification for the transparent persistence of Java objects. This document provides an overview of the JPA standard and technical details on the use of OpenJPA software."
Did I get this right? Thanks, Craig
-----Original Message----- From: [email protected] [mailto:[email protected]] Sent: Monday, May 18, 2009 8:49 AM To: ASF PRC Team Cc: [email protected] Subject: Apache trademarks on OpenJPA web site Hi PRC, We've finished updating the OpenJPA web site master pages to include Apache trademarks in an obvious but not obtrusive way. http://openjpa.apache.org/unit-tests.html is an example.Please let us know if this is in accordance with the current trademarknotice policy. Thanks, Craig Craig L Russell Architect, Sun Java Enterprise System http://db.apache.org/jdo 408 276-5638 mailto:[email protected] P.S. A good JDO? O, Gasp!
Craig L Russell Architect, Sun Java Enterprise System http://db.apache.org/jdo 408 276-5638 mailto:[email protected] P.S. A good JDO? O, Gasp!
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