Hello team! To go along with our launch of SMX5, I've been working hard on (1) rebranding our image and (2) revamping our website. We have an extremely powerful product, but in my daily work with customers I notice we get undervalued due to our old-fashioned and outdated website.
With regards to (1), I felt that the emblem in SMX logo was already a masterpiece, so I didn't touch it (asked Lukasz Dywicki for the vector graphics). However, the type/font could do with a more modern look. Gert also suggested to somehow include the Apache feather in the logo. So after several iterations I combined both ideas and overlaid it on grey background - which I think could be part of our color palette for the new website (white background variations also planned). Please find attached the result and let me know what you think ;-) The attributes I was going for are: elegant, modern, sleek. Concerning (2), I suggest that we go in the direction of the Apache Mesos [1] site and embrace Middleman [2] as a static site generator, incl. Twitter Bootstrap, Sass, and all those fancy frontend frameworks of the current age ;-) I've been experimenting with the toolset and it's powerful, yet simple enough to author content with our beloved Markdown syntax! I'm working on a prototype of the website, which I will push to GitHub and post here for us to collaborate on. For now, I'll be happy to get some feedback about the logo. [1] http://mesos.apache.org/ [2] http://middlemanapp.com/ Regards, *Raúl Kripalani* Apache Camel PMC Member & Committer | Enterprise Architect, Open Source Integration specialist http://about.me/raulkripalani | http://www.linkedin.com/in/raulkripalani http://blog.raulkr.net | twitter: @raulvk
