I had attached it to my email, but it seems the mailing list didn't forward
it on.

Here goes a link:
https://raw.github.com/raulk/smx-rebranding/master/logo/20140307_Draft%20SMX%20Logo.png
.

Regards,

*Raúl Kripalani*
Apache Camel PMC Member & Committer | Enterprise Architect, Open Source
Integration specialist
http://about.me/raulkripalani | http://www.linkedin.com/in/raulkripalani
http://blog.raulkr.net | twitter: @raulvk

On Fri, Mar 7, 2014 at 9:18 PM, Krzysztof Sobkowiak <
[email protected]> wrote:

> Hi Raul
>
> Where's the logo?
>
> Best regards
> Krzysztof
>
>
> On 07.03.2014 21:46, Raul Kripalani wrote:
>
>> Hello team!
>>
>> To go along with our launch of SMX5, I've been working hard on (1)
>> rebranding our image and (2) revamping our website. We have an extremely
>> powerful product, but in my daily work with customers I notice we get
>> undervalued due to our old-fashioned and outdated website.
>>
>> With regards to (1), I felt that the emblem in SMX logo was already a
>> masterpiece, so I didn't touch it (asked Lukasz Dywicki for the vector
>> graphics). However, the type/font could do with a more modern look. Gert
>> also suggested to somehow include the Apache feather in the logo.
>>
>> So after several iterations I combined both ideas and overlaid it on grey
>> background -- which I think could be part of our color palette for the new
>> website (white background variations also planned). Please find attached
>> the result and let me know what you think ;-) The attributes I was going
>> for are: elegant, modern, sleek.
>>
>>
>> Concerning (2), I suggest that we go in the direction of the Apache Mesos
>> [1] site and embrace Middleman [2] as a static site generator, incl.
>> Twitter Bootstrap, Sass, and all those fancy frontend frameworks of the
>> current age ;-) I've been experimenting with the toolset and it's powerful,
>> yet simple enough to author content with our beloved Markdown syntax!
>>
>> I'm working on a prototype of the website, which I will push to GitHub
>> and post here for us to collaborate on.
>>
>> For now, I'll be happy to get some feedback about the logo.
>>
>> [1] http://mesos.apache.org/
>> [2] http://middlemanapp.com/
>>
>> Regards,
>>
>> *Raúl Kripalani*
>>
>> Apache Camel PMC Member & Committer | Enterprise Architect, Open Source
>> Integration specialist
>> http://about.me/raulkripalani | http://www.linkedin.com/in/raulkripalani
>> http://blog.raulkr.net <http://blog.raulkr.net/> | twitter: @raulvk
>>
>
>
> --
> Krzysztof Sobkowiak
>
> JEE & OSS Architect | Technical Architect @ Capgemini
> Capgemini <http://www.pl.capgemini.com/> | Software Solutions Center <
> http://www.pl.capgemini-sdm.com/> | Wroclaw
> e-mail: [email protected] <mailto:[email protected]> |
> Twitter: @KSobkowiak
>

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