BTW - I need to fine-tune the kerning between some letters, and I want to play a little bit with the dot on the second 'i', so try not to focus on that ;-)
Regards, Raúl. On Fri, Mar 7, 2014 at 9:28 PM, Raul Kripalani <[email protected]> wrote: > I had attached it to my email, but it seems the mailing list didn't > forward it on. > > Here goes a link: > https://raw.github.com/raulk/smx-rebranding/master/logo/20140307_Draft%20SMX%20Logo.png > . > > Regards, > > *Raúl Kripalani* > Apache Camel PMC Member & Committer | Enterprise Architect, Open Source > Integration specialist > http://about.me/raulkripalani | http://www.linkedin.com/in/raulkripalani > http://blog.raulkr.net | twitter: @raulvk > > On Fri, Mar 7, 2014 at 9:18 PM, Krzysztof Sobkowiak < > [email protected]> wrote: > >> Hi Raul >> >> Where's the logo? >> >> Best regards >> Krzysztof >> >> >> On 07.03.2014 21:46, Raul Kripalani wrote: >> >>> Hello team! >>> >>> To go along with our launch of SMX5, I've been working hard on (1) >>> rebranding our image and (2) revamping our website. We have an extremely >>> powerful product, but in my daily work with customers I notice we get >>> undervalued due to our old-fashioned and outdated website. >>> >>> With regards to (1), I felt that the emblem in SMX logo was already a >>> masterpiece, so I didn't touch it (asked Lukasz Dywicki for the vector >>> graphics). However, the type/font could do with a more modern look. Gert >>> also suggested to somehow include the Apache feather in the logo. >>> >>> So after several iterations I combined both ideas and overlaid it on >>> grey background -- which I think could be part of our color palette for the >>> new website (white background variations also planned). Please find >>> attached the result and let me know what you think ;-) The attributes I was >>> going for are: elegant, modern, sleek. >>> >>> >>> Concerning (2), I suggest that we go in the direction of the Apache >>> Mesos [1] site and embrace Middleman [2] as a static site generator, incl. >>> Twitter Bootstrap, Sass, and all those fancy frontend frameworks of the >>> current age ;-) I've been experimenting with the toolset and it's powerful, >>> yet simple enough to author content with our beloved Markdown syntax! >>> >>> I'm working on a prototype of the website, which I will push to GitHub >>> and post here for us to collaborate on. >>> >>> For now, I'll be happy to get some feedback about the logo. >>> >>> [1] http://mesos.apache.org/ >>> [2] http://middlemanapp.com/ >>> >>> Regards, >>> >>> *Raúl Kripalani* >>> >>> Apache Camel PMC Member & Committer | Enterprise Architect, Open Source >>> Integration specialist >>> http://about.me/raulkripalani | http://www.linkedin.com/in/raulkripalani >>> http://blog.raulkr.net <http://blog.raulkr.net/> | twitter: @raulvk >>> >> >> >> -- >> Krzysztof Sobkowiak >> >> JEE & OSS Architect | Technical Architect @ Capgemini >> Capgemini <http://www.pl.capgemini.com/> | Software Solutions Center < >> http://www.pl.capgemini-sdm.com/> | Wroclaw >> e-mail: [email protected] <mailto:[email protected]> | >> Twitter: @KSobkowiak >> > >
