Hey Raul,
Thanks for your efforts on improving the website! The new logo font definitely looks a lot better than the one we have now. Not sure about the position of the feather, it looks a bit off to me but I'm completely useless at graphics design so I can't even do a sensible suggestion on what to do with it ;) Perhaps we should just drop the feather entirely from the logo itself and just add it elsewhere on the website instead. Also, I think the branding guidelines nowadays recommend to add a TM to the logo - cfr. http://www.apache.org/foundation/marks/pmcs.html#graphics. Regards, Gert Vanthienen On Fri, Mar 7, 2014 at 10:33 PM, Raul Kripalani <[email protected]> wrote: > BTW - I need to fine-tune the kerning between some letters, and I want to > play a little bit with the dot on the second 'i', so try not to focus on > that ;-) > > Regards, > Raúl. > > On Fri, Mar 7, 2014 at 9:28 PM, Raul Kripalani <[email protected]> wrote: > >> I had attached it to my email, but it seems the mailing list didn't >> forward it on. >> >> Here goes a link: >> https://raw.github.com/raulk/smx-rebranding/master/logo/20140307_Draft%20SMX%20Logo.png >> . >> >> Regards, >> >> *Raúl Kripalani* >> Apache Camel PMC Member & Committer | Enterprise Architect, Open Source >> Integration specialist >> http://about.me/raulkripalani | http://www.linkedin.com/in/raulkripalani >> http://blog.raulkr.net | twitter: @raulvk >> >> On Fri, Mar 7, 2014 at 9:18 PM, Krzysztof Sobkowiak < >> [email protected]> wrote: >> >>> Hi Raul >>> >>> Where's the logo? >>> >>> Best regards >>> Krzysztof >>> >>> >>> On 07.03.2014 21:46, Raul Kripalani wrote: >>> >>>> Hello team! >>>> >>>> To go along with our launch of SMX5, I've been working hard on (1) >>>> rebranding our image and (2) revamping our website. We have an extremely >>>> powerful product, but in my daily work with customers I notice we get >>>> undervalued due to our old-fashioned and outdated website. >>>> >>>> With regards to (1), I felt that the emblem in SMX logo was already a >>>> masterpiece, so I didn't touch it (asked Lukasz Dywicki for the vector >>>> graphics). However, the type/font could do with a more modern look. Gert >>>> also suggested to somehow include the Apache feather in the logo. >>>> >>>> So after several iterations I combined both ideas and overlaid it on >>>> grey background -- which I think could be part of our color palette for the >>>> new website (white background variations also planned). Please find >>>> attached the result and let me know what you think ;-) The attributes I was >>>> going for are: elegant, modern, sleek. >>>> >>>> >>>> Concerning (2), I suggest that we go in the direction of the Apache >>>> Mesos [1] site and embrace Middleman [2] as a static site generator, incl. >>>> Twitter Bootstrap, Sass, and all those fancy frontend frameworks of the >>>> current age ;-) I've been experimenting with the toolset and it's powerful, >>>> yet simple enough to author content with our beloved Markdown syntax! >>>> >>>> I'm working on a prototype of the website, which I will push to GitHub >>>> and post here for us to collaborate on. >>>> >>>> For now, I'll be happy to get some feedback about the logo. >>>> >>>> [1] http://mesos.apache.org/ >>>> [2] http://middlemanapp.com/ >>>> >>>> Regards, >>>> >>>> *Raúl Kripalani* >>>> >>>> Apache Camel PMC Member & Committer | Enterprise Architect, Open Source >>>> Integration specialist >>>> http://about.me/raulkripalani | http://www.linkedin.com/in/raulkripalani >>>> http://blog.raulkr.net <http://blog.raulkr.net/> | twitter: @raulvk >>>> >>> >>> >>> -- >>> Krzysztof Sobkowiak >>> >>> JEE & OSS Architect | Technical Architect @ Capgemini >>> Capgemini <http://www.pl.capgemini.com/> | Software Solutions Center < >>> http://www.pl.capgemini-sdm.com/> | Wroclaw >>> e-mail: [email protected] <mailto:[email protected]> | >>> Twitter: @KSobkowiak >>> >> >>
