Hi,

> I believe it'd be good to talk with Legal and/or Trademark early on to get
> an opinion on a few things and then later put a prominent note on that on
> our website.

It reasonably straight forward I think, as long as 3rd parties respect the 
Apache license, brand and it’s trademarks all is good. For instance [2]

There may need to be a discussion around how do we license non code stuff as 
the ALv2 was only written with software in mind. We also need to take care 
including stuff that under other licenses, for instance a lot of content is 
under creative common licenses and that may or may not be compatible with the 
apache license. [1]

> How exactly can we do that and especially how can we market it and refer to 
> it?

As long as there’s no confusion with users that the compony is representing the 
ASF or the ASF project in question, again all is good. [3]

> Someone else talked about "certifications" in the VOTE thread. I put them
> as "out of scope" in the Proposal but that doesn't mean it can't change.

This has come up a couple of of time at the board level and from memory it's 
been something the ASF don’t want to  do, that doesn’t mean we can’t bring it 
up again.

Thanks,
Justin

1. https://www.apache.org/legal/resolved.html#cc-sa
2. https://www.apache.org/foundation/marks/#books
3. https://www.apache.org/foundation/marks/#notes

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