Great start. To agree with Tom, I think a colour scheme of grey to green 
might work better in terms of readability, green of course being "hot" 
and grey "not". The grid is a bit distracting and doesn't seem to add 
anything.

As you seem to suggest, I think photos around the edge, pointing to 
various diverse scenic areas would work - as are a few major towns and 
perhaps national parks (though maybe the point of SON is more a focus on 
town prettiness than wilderness?)

-t

Tom Steinberg wrote:
> If I could suggest priorities they would be:
>
> 1. Finding a slightly nicer basic colour scale, from 'hot' to 'not',
> and a complementary sea colour. This is the most important decision
> for making the graphic sing I think. Quite a dark colour for the sea
> would be best, I feel.
>   
> 2. A nice big title along the top
>
> 3. Overlaid place names, but not so many it blots out the information
> the map contains.
>
> Once it has those basic things, it might be 'done', but if it isn't,
> those are the basis for working out what optional extras to add.
>
> Joe - is this something you could help with, given your ninja logo skills?
>
> best,
>
> Tom
>
>   


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