I think the button actually looks good since the site's theme is simplistic,
however, the location of the button is not good at all. Perhaps move it to the
left? It might break the sites current "code" of having everything in a center
frame, but I think it should be in a cell to the left of the page entirely (in
the blank space). That way it would be in plain site and still not in the way
of the download buttons.
If you need .svg of paypal/bitcoin/credit-card logos I can make some to fit the
desired style. Just send me some examples.
Regarding marketing, commercials should be actual videos showing IRL example
usages of freenet. Such as the person in china who uses it for communication,
the wikileaker, etc. etc. (come up with some?) :P
That would peak interest.
Luke
--- On Thu, 6/9/11, Matthew Toseland <[email protected]> wrote:
From: Matthew Toseland <[email protected]>
Subject: [freenet-dev] Marketing Freenet: Anyone help?
To: [email protected]
Date: Thursday, June 9, 2011, 12:37 PM
Ian has suggested that we might benefit from some of the standard marketing
wisdom.
Our donate button should be orange, according to some online resources.
Somebody want to have a go?
Arguably the donate button isn't visible because users go straight to the
install button? Dunno what to do about this...
We should have a link under or above the Donate button. The CSS may make this
tricky.
It might make sense to reorganise the donate page a bit:
- Does everyone know/have paypal? (apart from geeks who have bitcoins) - should
we include credit card icons? Where would we get them from (legally)?
- Should it be more compact?
And ideally we would A/B-test things.
(Note that we have absolutely no resources for advertising, and running other
people's adverts for cash is not something we will do unless we have no other
choice!)
Having said that, IMHO the best ways to get more users and more donations in
the medium term are:
- To improve Freenet's performance.
- To make it easier to invite your friends to Freenet.
- To get more volunteers and more content.
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