On Friday 10 Jun 2011 05:05:40 Luke R. wrote:
> I think the button actually looks good since the site's theme is simplistic, 
> however, the location of the button is not good at all. Perhaps move it to 
> the left? It might break the sites current "code" of having everything in a 
> center frame, but I think it should be in a cell to the left of the page 
> entirely (in the blank space). That way it would be in plain site and still 
> not in the way of the download buttons.

Perhaps. We need somebody to create a theme. Then maybe we could A/B test them 
to see which is better.
> 
> If you need .svg of paypal/bitcoin/credit-card logos I can make some to fit 
> the desired style. Just send me some examples.

The donate page needs rewriting too yes. Should we put logos below the donate 
button on the main page or next to paypal buttons on the donate page?
> 
> Regarding marketing, commercials should be actual videos showing IRL example 
> usages of freenet. Such as the person in china who uses it for communication, 
> the wikileaker, etc. etc. (come up with some?) :P
> That would peak interest.

That would be awesome yes.

What I mean here is the website is essentially marketing - we want people to 
either download Freenet or donate, or preferably both. It's actually quite bad 
at getting people to do both IMHO, but if they install they may come back. I 
wonder if we could have a nag link in the wizard or something? Obviously it 
should go away. Or maybe that would deter users from trying the freesites and 
we should leave them alone to come back when they are happy...
> 
> Luke
> 
> --- On Thu, 6/9/11, Matthew Toseland <[email protected]> wrote:
> 
> From: Matthew Toseland <[email protected]>
> Subject: [freenet-dev] Marketing Freenet: Anyone help?
> To: [email protected]
> Date: Thursday, June 9, 2011, 12:37 PM
> 
> Ian has suggested that we might benefit from some of the standard marketing 
> wisdom.
> 
> Our donate button should be orange, according to some online resources. 
> Somebody want to have a go?
> 
> Arguably the donate button isn't visible because users go straight to the 
> install button? Dunno what to do about this...
> 
> We should have a link under or above the Donate button. The CSS may make this 
> tricky.
> 
> It might make sense to reorganise the donate page a bit:
> - Does everyone know/have paypal? (apart from geeks who have bitcoins) - 
> should we include credit card icons? Where would we get them from (legally)?
> - Should it be more compact?
> 
> And ideally we would A/B-test things.
> 
> (Note that we have absolutely no resources for advertising, and running other 
> people's adverts for cash is not something we will do unless we have no other 
> choice!)
> 
> Having said that, IMHO the best ways to get more users and more donations in 
> the medium term are:
> - To improve Freenet's performance.
> - To make it easier to invite your friends to Freenet.
> - To get more volunteers and more content.
> 
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