I sincerely believe the best approach will be to
a.)Price in a manner that you sincerely believe is fair and appropriate
b.)Remember, margin is your friend
c.)Focus on the consumer experience
It's a whole lot easier to gradually lower prices than to try to recover
lost profitability
after an impulsive price adjustment.
There is going to be a lot of reactionary posturing as new TLD's roll with
lots of new registries coming online and realizing they won't instantly get
business handed to them.
The knee-jerk reaction is to drop prices. It's the easy answer. I've done it
more times than I'd care to admit. Creating a marketing 'routine' is really
hard work.
But, a better product backed by stellar service from a company that is very
firmly seated, financially, will win the long game. One testimonial from a
friend
does more for me than 10 billion banner impressions.
Compare DomainDirect with any of the $8 registration providers. Where would
I put
my money? Tucows. Price difference? $32/365 days or however else you want to
divide
it. Personally, I'm not price-sensitive (some of my customers are) I'm
service
sensitive. DomainDirect has never, ever failed to impress me.
Trust. Reliability. Respect. Reputation. Recognition in the community.
That's what is hard to create.
I think I'll just let everyone else get themselves all worked up, I haven't
the
energy or inclination.
Kindest Regards,
J. Scott Schiller
VP
GIA Web Services, Inc.
Bellevue, WA
<><>< Simple|Easy|Fast ><><>
---http://domainalchemy.com---
<><><><><> $15 <><><><><>
-----Original Message-----
From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED]]
Sent: Sunday, September 03, 2000 2:13 AM
To: Dave Warren; J. Scott Schiller; OpenSRS Discussion List
Subject: Re: Transfers in general
I agree with him. But, one more danger that we are facing is from new
registrars which are offering mountains for moles. In my last mail i had
pointed out domain name registrars for as little as USD 8.5 with 17%
discount for resellers, and guys, they are giving services other than just
domain name registration like domain parking, email ids apart from complete
control over your domain. What will happen of opensrs and its RSP's, when
people will know of their services.
ashish
____________________________________________________________________________
______
Monitor your web site, every hour, 24 hours a day, 365 days a year for FREE
at www.industrialmag.com
----- Original Message -----
From: Dave Warren <[EMAIL PROTECTED]>
To: J. Scott Schiller <[EMAIL PROTECTED]>; OpenSRS Discussion List
<[EMAIL PROTECTED]>
Sent: Sunday, September 03, 2000 12:49
Subject: Re: Transfers in general
> >
> > The sleeping giant is NSI. Ross' numbers show this very clearly. I sense
> > that NSI and Register are sensing the problem and believe me, they have
> > stunning resources.
> >
> > Why again are we going to allow an easier method for switching RSP's?
> >
> > What's the rush?
>
> Because if I, as a customer, am upset with my RSP, I will transfer. If I
> cannot transfer to another RSP, I'll simply go to another registrar, no
> problems with that transfer.
>
> We already have companies spamming our clients and competing, like this...
> Register.com was for a while I believe, Verio comes to mind. By blocking
> transfers between RSPs, we are hurting OpenSRS in the long run, because
> people will be forced to transfer away from OpenSRS altogether, just
because
> of one bad RSP.
>
> Just my thoughts
>
