>>>Additionally, SnapNames is the most efficient and scalable solution to
the
problem the Registry is reacting against -- we have great confidence we'll
be a major part of the long-term solution.<<<
Mason, can you expand on this? What is the SnapNames "solution?" How does it
work? Why is it efficient, scalable, and the answer to the current dropped
names problems the gTLD Registry is reacting against?
Rich Shockney
RS Marketing
-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED]]On Behalf Of Mason Cole
Sent: Tuesday, August 28, 2001 11:53 AM
To: '[EMAIL PROTECTED]'
Subject: ATTN: Resellers -- input requested on domain name back-ordering
Dear TUCOWS Reseller:
Several substantive conversations with TUCOWS' Elliot Noss and Tim Denton,
specifically about the changing nature of registration services demand, have
developed into working ideas about what SnapNames can bring to registrars
and their resellers to increase conversion rates. TUCOWS has asked us to
forward our thinking and seek your input.
As everyone knows, it's very hard to register a .com name because any
sensible word or phrase has been taken. New registrations have fallen from
their all-time high of over 60,000 per day to about 30,000. That's why, on
average, only 3% of customers who came to register a name actually succeed
in doing so. To the other 97% of ready-to-buy customers, credit card in
hand, no sale is made -- everyone is dissatisfied.
Meanwhile, the number of daily deletions has risen from only about 1,000 per
day last spring to nearly 30,000 today. What that says is there's just as a
big a market in connecting customers with about-to-expire names as there is
in registering new names for them. And we've confirmed that customers will
pay substantially more to get an about-to-expire name. By operating at the
customer's point of greatest frustration (the failed WHOIS search results),
SnapNames' partners achieve over 9% conversion (it grows along with
awareness) on a back-ordering service. Next to the text that says, "Sorry,
this name is taken," partners can put a link saying, "Back-order it now". A
lot of customers do. Our partners' revenue per clickthrough often exceeds
US $1 per visitor.
Additionally, SnapNames is the most efficient and scalable solution to the
problem the Registry is reacting against -- we have great confidence we'll
be a major part of the long-term solution.
Our question is this: Would you be interested in OpenSRS offering SnapNames'
back-ordering services to you, and, ultimately, to your customers?
Please let us know your thoughts. We'll answer more specific questions as
they arise and as you wish.
Regards,
Cameron Powell
Vice President -- Business Development
Mason Cole
Director of Corporate Marketing
