You're right sorry they are using the lego shape.
- lego is probably copyrighted?
- in the CC image they could be generic wooden blocks put together?
- How can we get explicit freedom to be as well recognised as the CC work?
Competition for representing freedom and access to information in ways which are
easy to identify ? Service to licence something as really free?
Feels a bit strange/using shape licencing to indicate things
which are free of restrictions feels odd.

The bit which bothers me is the work CC are doing on promoting the
author's right to rescind the rights theyve given on their work after
35 years. This is apparently included in USA copyright law but not
used much because it is complex and in my opinion because it is a
nonsense, you can't unscramble an egg. But CC are working on a project
to promote the creator's rights to rescind. To me this looks like it
makes us all tenants in a 'commons'.

http://creativecommons.org/weblog/entry/7163
Check out the FAQ.
Ive copied the blog post below:

Are you ready to "terminate"? CC's "termination of transfers" BETA

    This is a fun project I've been pushing inside CC which, thanks to
endless work by our GC Mia Garlick and a Stanford student, Dana
Powers, has now launched as a beta.

    The background is this: US copyright law gives creators an
inalienable right to terminate any "transfer" or assignment of
copyright after 35 years. The idea was to give the creator a second
bite at the apple, an idea that goes back to the first US copyright
law.

    The problem with the procedure is — surprise, surprise! — it is
INSANELY complicated. It is almost as if — AS IF — it was designed not
to be used.

    So Creative Commons decided it would take a crack at making the
system easier. We've developed a tool that will help an author
determine whether or when an assignment is terminable. And our idea is
to work with legal aid clinics around the country to refer likely
terminators for final termination (it is an irresistible word for us
Californians).

    At this stage, the tool doesn't refer you. And you should not use
or rely on anything that comes from this BETA. But we'd be very eager
for people to play around with it and give us feed back on the tool.
When we're really confident we've got all the logic right, and it's
clear enough, and when we've lined up volunteer projects around the
country to represent authors whose transfers are to be terminated,
we'll launch the project.

    Why is this a Creative Commons project? We've seen CC from the
start as a tool to help creators manage an insanely complicated
copyright system. When we have this running, we'll offer any copyright
owner who has reclaimed his or her rights the opportunity to
distribute the work under a CC license. But that will be optional.
Right now, we're just offering the tool to make it simpler for authors
to get what the copyright system was intended to give them.
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