it really depends.
understand that there are Interactive Agencies ala the likes of
Razorfish-Avenue A and RG/A that more or less "get it" and embrace IxD and
then there are "interactive" arms of big, traditional agencies (that shall
remain nameless) that don't "get it".

i've worked for both types though most of my agency experience has been in
the latter category.

for traditional agencies, most tend to:


   - proper IA, IxD and usability are afterthoughts, if thought of at all
   - org structures vary wildly and so will advancement -  smaller groups
   likely foster the best chance for advancement because many positions will
   overlap whereas larger orgs will be very regimented in that every "cog" has
   its proper place
   - design process tends to scattered and skewed towards traditional
   creative - you'd be surprised how many agencies are still staffed with CDs,
   ADs, and designers who don't have interactive design experience
   - work environment is often pleasant - assuming you can deal with the
   frustration of the above points


On 10/17/07, Vishal Iyer <[EMAIL PROTECTED]> wrote:
>
> What's your experience been? What are the pros & cons with regards to
> design process, org structure, work environment, career pathing etc.
>
> (Note: I excluded going independent & the academic route because they
> can potentially be quite different)
> --
> -Vishal
> http://www.vishaliyer.com
> ________________________________________________________________
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