Many times agencies are brought in because of their dynamics, compared to longer in-house processes. Not saying that being short-sighted is a good thing, though. Many agencies have long term relationships with clients, and work around longer project life-cycles.
To Todd's point: ..." we understand that a process is only a means to an end, a way to be more efficient, to create a repeatable, predictable process that allows for flexibility and better results". Some agencies who "get it" prefer applying more flexible processes, as projects may vary a lot. This does not mean a lack of process, necessarily. But if you think that your team might be working on projects of very different nature, such as physical product's interfaces, e-commerce, installations, applications, online advertising and mobile, just to mention a few, you want to have a process, you want to have strength, but you want lots of speed and flexibility. I discuss a lot with my Interaction Design colleagues, and some feel really uncomfortable without a clearly defined step-by-step process, others just love working in diversity of projects, and appreciate the idea of trying new ways for adapting a process. It has a lot to do with improvement and evolution, as well. Too much of a repeatable process many times does not help us in agencies. They might encapsulate generation of ideas and insights in a dynamic environment, and many times shortcuts help us to migrate insights from a project environment to other. Anyways, every agency works in a particular way, I don't want to generalize it. And a lot of them more than "get it". Cheers, Mauro Mauro Cavalletti l Creative Director [EMAIL PROTECTED] | http://www.akqa.com 118 King St. 6th Floor, San Francisco, CA 94107 ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://gamma.ixda.org/unsubscribe List Guidelines ............ http://gamma.ixda.org/guidelines List Help .................. http://gamma.ixda.org/help
