I am currently in the process of learning Actionscript 3.0 and Flex.
Flash seems to be a very malleable medium so it seems great to design
and test out new widgets and new UI behaviors.

I find Flex hides some of the complexities of Actionscript even though
you need actionscript if you want to be really creative.  Lynda.com
helps a lot.

BTW, adobe (labs) is creating Adobe Thermo which is supposed to allow
designers to create Rich Internet UIs without coding.  These Uis will
then be able to be incorporated in the Flex environment so that
programmers can do their magic.  This is similar in goal to Microsoft
Expression Designer.

http://labs.adobe.com/wiki/index.php/Thermo

Pierre

-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of
Lorelei Brown
Sent: Monday, October 22, 2007 5:33 PM
To: [EMAIL PROTECTED]
Subject: [IxDA Discuss] why is flash so awesome? [user focused flash]

Hey everyone -

I'm coming back to consulting from working as an innie, and have not
really thought about Flash since 2002. Things have changed!

My new company sells a lot of flash - our clients love it, and love the
idea of it. I want to think about how to use Flash strategically, as
part of a greater experience, instead of that little fancy blinking
thing on the homepage.

So, why is flash so awesome? What does it do that nothing else does
better?

How can we use Flash to improve an interface or an experience? What
makes it better than, say, Ajax or DHTML for interactivity? 

What is Flash particularly good at as a development platform? 

Any resources, ideas, thoughts on user-focused flash are greatly
appreciated!

thanks!

Lorelei
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