On 24 Oct 2007, at 01:33, Ariel van Spronsen wrote: > Hi all: > > I'm looking for your thoughts and/or references to research or other > well-founded work regarding the factors that eventually convert > people from > taking care of tasks on-ground to taking care of them online. I > expect that > some of the biggest areas in which this is relevant are shopping and > banking. > > I realize this is a big question and there are many "it depends" > answers, > but but in general, for a computer-savvy audience of middle-of-life > folks, > my sense is that this move happens when some combination of factors is > evident: > > - Assurance of security > - Faster to do tasks online > - Hours are better > - Anonymity/privacy > - Anything else? [snip]
A thought... One thing I find interesting is where people migrate to an online system that performs poorly compared to the offline process. For example: * Spending an hour messing around with a online catalogue rather than spending five minutes talking to a librarian * Spending days sending comments back and forth on a thread on a project management system, rather than sitting down for a 15 minute meeting. * Using a complex issue tracking system for something that would be better handled by a bunch of index cards and a cork board. I find it interesting because it can be _really_ hard to break people of the habit. The online is perceived as "better" along one dimension, and that takes precedence even though the overall task is made much, much harder. Cheers, Adrian ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://gamma.ixda.org/unsubscribe List Guidelines ............ http://gamma.ixda.org/guidelines List Help .................. http://gamma.ixda.org/help
