Hi Ariel This may be off-topic for you, but I did some research on why people don't go from paper forms to online forms for dealing with their taxes. I know removing barriers isn't the same as positive encouragement, but you may find there's food for thought here: http://www.usabilitynews.com/news/article3385.asp
Caroline Jarrett [EMAIL PROTECTED] 01525 370379 Effortmark Ltd Usability - Forms - Content ----- Original Message ----- From: "Ariel van Spronsen" <[EMAIL PROTECTED]> To: <[EMAIL PROTECTED]> Sent: Wednesday, October 24, 2007 1:33 AM Subject: [IxDA Discuss] Factors in converting from on-ground to online taskaccomplishment : Hi all: : : I'm looking for your thoughts and/or references to research or other : well-founded work regarding the factors that eventually convert people from : taking care of tasks on-ground to taking care of them online. I expect that : some of the biggest areas in which this is relevant are shopping and : banking. : : I realize this is a big question and there are many "it depends" answers, : but but in general, for a computer-savvy audience of middle-of-life folks, : my sense is that this move happens when some combination of factors is : evident: : : - Assurance of security : - Faster to do tasks online : - Hours are better : - Anonymity/privacy : - Anything else? : : I am even more interested in this type of conversion when people are looking : for information. When do they convert from calling someone on the phone to : using an online resource (knowledge bank)? : : - Anonymity/privacy - don't have to feel stupid by asking their : question : - Get a response/answer immediately (assuming they can find the : information they wanted) : - Discover additional information along the way? : - Anything else? : : I know that two very strong factors at work underneath all of these other : ones are age, and comfort with computers in general. I'm not interested in : discussing those ones in this case since my audience is as described above, : but you guys want to talk about those factors (they certainly merit : discussion) please feel free to start an offshoot thread! : : All the best, : Ariel van Spronsen : www.arielv.net : ________________________________________________________________ : Welcome to the Interaction Design Association (IxDA)! : To post to this list ....... [EMAIL PROTECTED] : Unsubscribe ................ http://gamma.ixda.org/unsubscribe : List Guidelines ............ http://gamma.ixda.org/guidelines : List Help .................. http://gamma.ixda.org/help : This message has been comprehensively scanned for viruses, : please visit http://www.avg.power.net.uk/ for details. : : ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://gamma.ixda.org/unsubscribe List Guidelines ............ http://gamma.ixda.org/guidelines List Help .................. http://gamma.ixda.org/help
