Thanks for this, Will...my first reaction was more or less about how silly
the article is and I started a general commentary on politics, etc.  I
realized that was the point of the article (to get one's gander up), so I
didn't respond...

Speaking of politically charged semantic power words...I think articles like
this are dangerous only insomuch as they oversimplify classes of people to
those who may have an impact on design.  I'm thinking mostly of executives
and a designer's potential customers.  Articles like this circulated
frequently at my last job and folks started reacting to them with sweeping
changes to IT projects.  "Don't do that because the seniors won't be able to
read it", "Make it look like the movie Se7en to appeal to the Gen
Xers"...now there'll be "Keep it loose and make the millenials feel good."

If assumptions like these were ever truly accurate, we could write most of
our personas in 5 words:
Type A's
Yuppies
Millenials
Seniors
Boomers

Wouldn't life be grand if we all just did what are caricatures said we
should? 

- Bryan
http://www.bryanminihan.com
 

-----Original Message-----
From: [EMAIL PROTECTED]
[mailto:[EMAIL PROTECTED] On Behalf Of William
Evans
Sent: Thursday, November 15, 2007 8:24 PM
To: tripodell
Cc: [EMAIL PROTECTED]
Subject: Re: [IxDA Discuss] The Millenials are coming

Let's not let this discussion become political or religious. Its about  
IxD and use of politically charged semantic power words is most  
unwelcome.

will evans
user experience architect
[EMAIL PROTECTED]
617.281.1281



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