This is a huge shift. A persona is a deep sample with very specific goals, behaviors and therfore perspective. If you switch to utilizing an architype - (they tend to be more of an agregate character similar to stereotypes) you are looking at a shallow sample with a lot less specificity. The dynamics of this shift are really important to consider. I find that there is certainly a time for aggregate or average data - segmenting, feature importance, use load, etc - but it often muddies the picture of who I am designing for.
Mark On Monday, November 19, 2007, at 01:12PM, "Chris Borokowski" <[EMAIL PROTECTED]> wrote: >While I'm not about to abandon personas entirely, I've skipped instead >to an "idealized user," which is an interpretation of the average >person under the following stressors: >Often, many extended use cases and personae can be replaced by this >user archetype. ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
