I agree it's a huge shift, and can be dangerous in the wrong hands. Then again, I've seen personas run amok and make products that fit no one, so I can't say anything is 100% safe if applied by people who are foolish, have poor judgment, are evil or inexperienced.
What I like about it is that it gets back to the core of the task-based analysis. It's not who the user is; it's what do they do? In all cases, making something work so it can be done faster, with fewer extraneous complexities, yet with power user features available where needed, is desired. I think a lot of use casing exists to try to "prove" these needs to those who are inexperienced. Aggregate data, like statistical data, only means what it means, I guess. Good points. --- Mark Schraad <[EMAIL PROTECTED]> wrote: > This is a huge shift. A persona is a deep sample with very specific > goals, behaviors and therfore perspective. If you switch to utilizing > an architype - (they tend to be more of an agregate character similar > to stereotypes) you are looking at a shallow sample with a lot less > specificity. The dynamics of this shift are really important to > consider. I find that there is certainly a time for aggregate or > average data - segmenting, feature importance, use load, etc - but it > often muddies the picture of who I am designing for. http://technical-writing.dionysius.com/ technical writing | consulting | development ____________________________________________________________________________________ Be a better sports nut! Let your teams follow you with Yahoo Mobile. Try it now. http://mobile.yahoo.com/sports;_ylt=At9_qDKvtAbMuh1G1SQtBI7ntAcJ ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
