The process you describe is too narrow, in my view, to "define" UCD. 

Not everyone uses personas, for example, or use only interviews 
(ethnographic observation, eye tracking, all kinds of stuff is also used). 


User-Centered Design is just what it says it is -- designing from an 
understanding of intended users at the center, rather than putting 
individual 'vision' or committee guesswork at the center. This is 
something that hasn't always been taken for granted (and in many circles 
still isn't). 

I'm not sure if you can call something that broad a process but I guess 
that depends on how you define 'process.' 

That's not to say there aren't conventions and patterns in how we do this 
kind of work, but those are instantiations, not the idea itself. 

Again, it comes to semantics, and I'm as weary as anyone of those circular 
talks. But this seems a pretty clear distinction to me. 
 

---
Andrew Hinton
Vanguard User Experience Group
personal: inkblurt.com




"Robert Hoekman, Jr." <[EMAIL PROTECTED]> 
Sent by: [EMAIL PROTECTED]
11/29/2007 12:23 PM

To
"Peter Merholz" <[EMAIL PROTECTED]>
cc
[EMAIL PROTECTED]
Subject
Re: [IxDA Discuss] Define the "User Centered Design" process






> There's no such thing as a "User-Centered Design" process.
>
> User-centered design is a philosophy, a sensibility, not a process.


I'm not convinced.

1. Define the problem
2. Determine the audience
3. Locate and interview representative users
4. Develop persona descriptions
5. Begin design

... etc. (I realize some elements overlap and others come and go as 
needed,
but you get the idea.)

These are the basic tenets of what UCDers talk about all the time. Sounds
like a process to me.

-r-
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