This is good stuff.  If we accept that any well-thought out process ought to
be founded on a sound philosophy (or paradigm/model/theory/etc.), why can't
UCD be BOTH a philosophy/paradigm as well as the label (rather than
definition) for a VARIETY of different processes.  Which might beg the
question, is there such a thing as Non-User Centered Design? And while NUCD
might not be a philosophy, we do know that many designs develop with little
concern for the user, or alternatively, are Developer/Designer Centered.
Therefore UCD is a justifiable label.

I first encountered the term in the title of Norman and Draper's edited
collection of papers, UCSD (a clever title, since Norman was on the faculty
of UCSD at the time) two decades ago.  I initially sneered at the title
since I thought, 'What other kind of systems design could there ever be.'
But the more I hung around geeks, the more I realized that being
user-centered was the exception rather than the norm among them; at least,
even when they believed they were being user-centered, they were, in fact,
merely projecting their own personas on to arbitrary users employing 'cold
logic'.

So, in conclusion, for those who always look the world through user-centered
lenses (and this is mostly a personality style issue, in my experience), the
term is redundant.  And perhaps most IxD practitioners and theoreticians are
in fact UC.  If so, then the term serves the purpose of at least signaling
to the rest of the world of their intent.

-- 
Murli Nagasundaram, Ph.D.
http://www.murli.com
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