Youle, In the last century, US corporations have developed a billion dollar PR industry to promote desire driven, consumerist economy. Watch BBC documentary 'The Century of the Self' by Adams Curtis for one informed account [1, 2]. Incidentally the public relations industry hires interaction designers as well [3].
The movement for the sustainable living is essentially anti-consumerist, therefore swaying public opinion will not be easy unless you have a billion to pay PR to produce campaigns for sustainable living. Perhaps you could come up with a good viral marketing scheme. For instance, an exciting widget for a social networking sites (Orkut, Facebook, MySpace)? Oleh [1] The documentary by Adams Curtis: http://www.youtube.com/watch?v=u6gVaNXkMTk [2] An excerpt where Edward Bernays explains how he started PR in the US: http://www.youtube.com/watch?v=V0OrT-8gXMs [3] Recent job ad posted to this list by well known PR firm: http://gamma.ixda.org/discuss.php?post=22344 ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
