Hi all, I am doing a competitive analysis for corporate/ecommerce site for a product company. What are the various parameters against which a qualitative analysis could be done. To name a few, I have: * Overall structure * Customer segmentation * Global/Local balance as each of the regions have their own sites * Brand expressions * Unique features * Technology used * Ease of reaching products * Quality of content
Are there any more key parameters? Kind regards, Sushma Sudhir Senior Information Architect, Creative Design | Sapient ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
