Hi Sushma My customer experience benchmarks of UK e-commerce sites (2004, 2006 and 2007 references below) have data on: 1. Use of home page screen real estate (2004) 2. Navigation paths (2004) 3. Onsite-search performance metrics (2004) 4. Product-specific landing pages (2006) 5. Product-category landing pages (2006) 6. Faceted navigation (2006) 7. Basket design and content (2007) 8. Checkout content, workflow and design (2007) ... and a variety of design principles / patterns on these topics.
They are available from www.e-consultancy.com (samples available free, all available in full for subscription) 2004 report - http://www.e-consultancy.com/publications/online-retail-user-experience-benc hmarks/2004.asp 63 pages 2006 report - http://www.e-consultancy.com/publications/online-retail-user-experience-benc hmarks/ 82 pages 2007 report - http://www.e-consultancy.com/publications/online-retail-checkout-2007/ 68 pages Contact me off list if you have any specific questions. Cheers Mike Baxter -----Original Message----- From: [EMAIL PROTECTED] [mailto:[EMAIL PROTECTED] On Behalf Of Sushma Sudhir Sent: 03 December 2007 15:26 To: Chauncey Wilson Cc: [EMAIL PROTECTED] Subject: Re: [IxDA Discuss] Competitive analysis Hi Wilson, I am comparing the website to its competitors mainly from the web marketing / ecommerce perspective. Its more of an audit to see how the company and its competitors structure their online presence. There are more people doing interviews and meeting various types of users to gather data around web and retail selling. etc -Sushma ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
