Question that I would have for you are: "What are you comparing your product to?" What is your competition?" If you are doing a qualitative analysis, you could evaluate our product against:
1. Your top competitor or competitors. 2. The best designed competitor (or the one getting the most attention in the press). 3. General best practices related to your categories below. 4. Other categories of competitors. Will you have several people join you in the analysis so you look at inter-rater reliability? Are there aspects of the analysis where you might want some quantitative analysis, even something as simple as keystroke counts for the same major tasks across your competitors. Chauncey On Dec 3, 2007 7:09 AM, Sushma Sudhir <[EMAIL PROTECTED]> wrote: > > Hi all, > > I am doing a competitive analysis for corporate/ecommerce site for a > product company. What are the various parameters against which a > qualitative analysis could be done. > To name a few, I have: > * Overall structure > * Customer segmentation > * Global/Local balance as each of the regions have their own sites > * Brand expressions > * Unique features > * Technology used > * Ease of reaching products > * Quality of content > > Are there any more key parameters? > > Kind regards, > > Sushma Sudhir > Senior Information Architect, Creative Design | Sapient > > ________________________________________________________________ > *Come to IxDA Interaction08 | Savannah* > February 8-10, 2008 in Savannah, GA, USA > Register today: http://interaction08.ixda.org/ > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
