These conversations are why I have joined this list and find this to be the 
best professional group I have found in a long time.

These conversations are painful, but they should be! To be successful we need 
to synthesis all of our backgrounds into this practice of interaction design.

If you consider yourself a designer and know nothing about usability, then you 
are really an artist. You are designing for yourself.

If you are a usability professional and know nothing about design, then you are 
an obstacle. You place road blocks in the way of a project and offer no value 
in overcoming them.

Bill Buxton's new book (Sketching User Experiences) has it right: where we are 
at now is analogous point to where the Industrial designers where 90 years ago.

The Industrial revolution created a need for Industrial designers. The 
information revolution (ugh, but what else to call it?) has created a need for 
Interaction designers. 

When the Industrial designers figured out their profession, all of the 
contributing professions still existed afterward. Manufacturing engineering, 
material sciences, set design, etc.. did not all go away. Instead they 
contributed to this new field. They same will happen to us. The need for 
usability experts, for visual designers, for software engineers will not go 
away. But a new role will be created that combines these. No single person can 
be in the top of their field in all of these areas. But they can know enough to 
drive the development of software down the correct path and know when and how 
to use these folks who are the experts in their respective areas.










Nick Iozzo
Principal User Experience Architect

tandemseven

847.452.7442 mobile

[EMAIL PROTECTED]
http://www.tandemseven.com/
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