But if the horsepower is beyond what you currently use... and you carry a 
laptop everywhere, it may in fact be worth the bucks (to save your shoulder). 
This is not a machine targeting power users or designers. But, I know a ton of 
designers in small shops and even at the corporate level who are doing say... 
print design and production with slower machines and less than 2Gig. Frankly, 
were I in the market for a new laptop right now, this would likely be my 
purchase.

Mark




On Wednesday, January 16, 2008, at 12:02PM, "Ari Feldman" <[EMAIL PROTECTED]> 
wrote:
>i concur. this has cube written all over it.
>the new macbooks are a much better value. space and weight are important but
>for $1799, you can damn near buy a refurb core duo 2 macbook pro with 2GB of
>RAM and 40% better performance plus much more expandability.
>
>the macbook air is a design achievement but seems more of a toy for the
>affluent than those who work for their money or just want the latest toy.
>
>On 1/15/08, Diamond Eric <[EMAIL PROTECTED]> wrote:
>>
>> I can't help but think they've missed the boat on this one. Yes, it is
>> beautiful and technolust-inspiring but the flaws are many. to wit:
>>
>> No user-removable battery. This is a guaranteed trip to Apple in a
>> year or two, and when traveling, one will have to carry a dongle-
>> enabled external battery if one needs extra power away from a wall
>> outlet, 5 hours of battery life not withstanding.
>>
>> External DVD drive. I remember when I had my Powerbook Duo. When
>> commuting I never worried about the external drive, but when traveling
>> I always carried it. Why? It seemed like there was always software to
>> install, or offload to a client or video to watch. So in the bag it
>> goes, along with the cable. Didn't really save much space. And then
>> there is the external connector--a possible failure point...unless it
>> is magsafe too.
>>
>> A single USB port, and no firewire. This limits the disks and
>> peripherals you can connect to, and will inspire a plethora of USB
>> hubs meant for the MBA. Which will go into the bag. Again, space saving?
>>
>> The RAM disk version is $3k. I'm not sure you're gonna save a lot of
>> weight because of the extra stuff you'll have to carry around (Is the
>> AC adapter as sleek?) and purchase. The Duo failed because it while it
>> was beautiful and cool as hell, it underperformed as  laptop and was
>> limited as a desktop.
>>
>> I can't see anyone who is in a creative field purchasing this unless
>> it is a luxury. I can't see this being a primary machine and at
>> $2k-3k, it is a very expensive peripheral. I see this as targeted
>> toward executives who want a sexy meeting accessory, or someone who
>> just uses her MBA to blog a little, and surf a lot, or a writer.
>>
>> It is a beautiful machine but it smells like the Cube. It too was a
>> beautiful, limited machine, a feat of engineering. But with the lack
>> of expandability and it's cost, people could not justify it. It died,
>> as did the 10th anniversary mac, the other "executive" mac. It's
>> really funny but Apple from time to time comes out with these products
>> that are meant to show off their engineering prowess, but don't really
>> address that sweet spot intersection between cost, utility and
>> aesthetics. Each time they do, the product usually fails, but serves
>> to inform other products. For example:
>>
>> Failure: Apple Lisa
>> Value: Precursor to the Mac, proved the concept of GUI interfaces and
>> the mouse
>> Evolution: Mac Plus
>>
>> Failure: Macintosh Portable
>> Value: Introduced the trackball
>> Evolution: Powerbook
>>
>> Failure: Mac 10th anniversary edition
>> Value: First example of a vertical computer built around a screen
>> Evolution: iMac G5 and later
>>
>> Failure: Cube
>> Value: Compact design, fanless ducting, limited technology, desktop
>> eye candy
>> Evolution: Mac Mini
>>
>> Failure: Newton
>> Value: PDA, synchronization, touch screen
>> Evolution: iPhone
>>
>> In each case the failed product was sexy and groundbreaking, but
>> failed to meet a need. I can't help thinking that is what happened
>> with the Air.
>>
>> From a strategic perspective they targeted the wrong target. Instead
>> of out Vaio-ing the Vaio, they should have targeted and out eee'd the
>> eeePC. Small, light, Linux capable and cheap. ($400) An excellent
>> machine that bridges the gap between smartphone and laptop. Imagine
>> the eeePC running OS X with a svelte polycarbonate shell with aluminum
>> trim.  I'd jump on it in a second, just to have something with me at
>> all times. For $400 it is a no brainer, but for $2k? I'd have a hard
>> time justifying it and I think others will too. I'll have to let the
>> Air breeze by.
>>
>> Now of course, I'll be proved completely wrong, and it will be a
>> raging success and I'll feel really dumb about this email. But that's
>> Karma, and she's a tough old broad. :-)
>>
>> ---
>> Eric Diamond
>> F I R S T W A T E R
>> strategic design + planning
>>
>> 847 674 6568 office
>> 847 414 6467 mobile
>> 847 380 1887 SkypeIn
>> ericdiamondmm AIM, Skype
>>
>>
>>
>> On Jan 15, 2008, at 12:45 PM, Murli Nagasundaram wrote:
>>
>> > There's probably going to be at least one person on this list who's
>> > got a glimpse of MBA today:
>> >
>> > http://www.apple.com/macbookair/
>> >
>> > Any reports on this, particularly the multitouch interface would be
>> > appreciated.
>> >
>> > Another issue -- there are some similarities here to the design
>> > parameters for the Tata Nano -- strip the dang thing down to its
>> > essence.  MBA, of course, has a more elitist market than the Nano.
>> > There's unlikely to be any issues raised regarding the possible
>> > downsides of proliferating the Air.  Incidentally, Apple claims that
>> > they've gone the extra mile in making the Air eco-friendly (in
>> > disposal).
>> >
>> > Thanks.
>> >
>> > Murli

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