It seems that there are actually two conversations going on here: one
about the Macbook Air and one about the frustration of going around
in circles as we discuss the definitions of UCD. This comment is
about the latter.
I think the problem is far deeper than just trying to define the term
UCD (or any other term for that matter). For me it's about defining
our profession in terms that make sense to decision-makers within
organizations. That is the only way that we will be enabled to
function as effective influencers and strategists
I became an interaction designer many years ago because I have a
passion for this work. I believe that when we do our jobs well we can
effect transformation. UCD is not just %u201Canother%u201D alternative
to technology driven design. It%u2019s about empowering people through
creating efficient and effective tools so they can be at their best.
At the end of the day, UCD can make work more efficient, make
collaboration and communication better and make education more
effective. It does these things by empowering people so they can
realize their potential and implement their vision. That%u2019s no
small achievement.
What do we want? Do we want to be a recognized profession? Can we
establish a sound theoretical basis for the work we do? Can we
recognize quality and define metrics to measure it? Can we create
replicable processes and teach them to others?
I believe that the answer to all these questions is %u201Cyes.%u201D 
We can do these things and we should.
There are already efforts underway that we should be aware of. The
UPA body of knowledge is doing good work. There is also a really
interesting on-line encyclopedia of interaction design at
http://www.interaction-design.org/encyclopedia/. There are also many
interesting books out there, some written by participants here.
Whatever comes next should not duplicate the work that others have
done but should support it. If we want to avoid the "Laurel and
Hardy syndrome" that Robert Hoekman pointed out, we definitely need
to avoid re-inventing the wheel over and over again. That%u2019s just
a waste of time. What we need to do is to take our thinking to the
next level.
I hope that I will meet some of you in Savannah and have the
opportunity to discuss some of these issues in more depth. I hope
that when we get back, we will be able to continue and expand the
conversation using the tools of social computing. 

Charlie



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Posted from the new ixda.org
http://www.ixda.org/discuss?post=24564


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