On Jan 20, 2008, at 12:39 PM, Mark Schraad wrote:

> Having an understanding of how a printing press puts dots on paper  
> will help me make better production files, and may in fact help me  
> avoid some pitfalls in designing a brochure that can not be  
> printed, but I do not think it amounts to making me a better designer.

Sure, talent makes you better designer. But at the same time, given  
an equal amount of talent, the one that understands how to use the  
letterpress is the better graphic designer, right?

Further... learning how to use a typesetting machine or a letterpress  
is not just about understanding how it puts ink on paper. Anyone who  
has ever had a chance to craft a poster using one will tell you it's  
about learning craft in a way that is impossible otherwise. There's  
so much more about graphic design that makes so much more sense when  
you have to not only draw something but actually make it real with  
your own two hands. Doing so gives you an entirely new world view on  
what it takes to both build and design. That's the larger issue at play.

-- 
Andrei Herasimchuk

Principal, Involution Studios
innovating the digital world

e. [EMAIL PROTECTED]
c. +1 408 306 6422


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