On Jan 20, 2008, at 4:44 PM, Mark Schraad wrote:

> My objection to Dan's term is merely one of semantics. I think there
> is reason to capture (or name) a design process that proceeds
> unabated by research because the designer or designers have extensive
> domain knowledge - or embody the needs of the end user. And I am not
> sure that deserves the 'genius' label.
>

I'll explain why I chose the name, even though Jim and I have been  
over this extensively before.

<http://www.well.com/conf/inkwell.vue/topics/283/Dan-Saffer-Designing-for-Interac-page01.html
 
 >
<http://lists.whatwg.org/pipermail/discuss-interactiondesigners.com/2006-October/012084.html
 
 >

When I set out to write the four approaches to interaction design, I  
had the same problem this thread has been having all along: how do we  
distinguish user-centered design from other types of (interaction)  
design philosophies?

The other three approaches I ended up calling out were activity- 
centered design, systems design, and what I ended up naming genius  
design. Activity-centered design and systems design were well-defined  
and had been named previously, but the last approach needed some sort  
of title, so I gave it Genius Design; not sneeringly, I should add.  
I've noted repeatedly I use genius design as an approach all the time.  
And like all the approaches, it has its pluses and minuses. I don't  
use UCD all the time either. Or ACD. (I have been accused of having  
ADD however.)

I chose the term "genius" not because of great intelligence or skill  
(although both help when designing in this manner) but because of the  
personal nature of the approach and how it was similar to how the 19th  
century "geniuses" like Edison worked. (This is mostly legend, I  
know.) I could have called it designer-centered design, but that  
seemed, well, terrible.

You can object to the term, but that horse might have left the stable  
and you might have to let it go eventually. I see it all over this  
list and elsewhere now. Heck, even Jakob Nielsen has used it:

<http://www.useit.com/alertbox/genius-designers.html>

But I'm a little tired of the semantics debate. We should prototype  
the messaging around our discipline on a wiki and be done with it,  
rather than have these debates crop up year after year.

Dan




Dan Saffer, M.Des., IDSA
Experience Design Director, Adaptive Path
http://www.adaptivepath.com
http://www.odannyboy.com


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