For sure this is a bit tedious. But if we are to unify our message of  
value, like any good academian, we should define our terms. Many of  
the conversations here go on for weeks before the two side figure out  
they agree on everything but the definition of a critical term. Dan -  
you penned an incredibly important approach to design - called it out  
and named it. A year after you book -  I can not use the term unless  
I am talking to someone on this forum. Instead I tend to use ego- 
centric design because the uninitiated know immediately what I am  
talking about. These definitions will be the building blocks to our  
message. Our audience will not have the same opportunity for dialog  
or background. The message will need to be clear simple and normalized.

But if there is traction and the genius debate is over - so be it.

Mark


On Jan 21, 2008, at 2:44 AM, Dan Saffer wrote:

> But I'm a little tired of the semantics debate. We should prototype
> the messaging around our discipline on a wiki and be done with it,
> rather than have these debates crop up year after year.
>
> Dan

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