it depends on the nature of your product. i think it's especially important for products that are either mission critical and/or where financial transactions are involved. for example:
we're constantly deploying enhancements to our product every 2 weeks with changes that touch UI to behind the scenes functionality. because of this, we decided to deploy a basic 'news' admin that allows us to highlight these updates on each user's dashboard so we can announce these updates, changes, tweaks, etc. to our various audiences. we provide links to these news items, which provide more information as well as a counter that shows how many news items have been added since one's last login and even an RSS feed if one is so inclined to subscribe to it. furthermore, our system works universally for all users of our product - advertisers, partners and internal staff, which allows us to target different messaging to these different users. the same system can also be used to display crucial system notices (e.g. scheduled maintenance) but more prominently. On 1/23/08, Mark Schraad <[EMAIL PROTECTED]> wrote: > > If your are introducing a new feature on a consumer web site, does it > always need to be overtly called out? Particularly if it a catch up feature > (your competition already has something similar). I am wondering if there is > benefit in letting the user discover a cool feature (any behaviorists out > there?) - as opposed to directing their attention to it? Has anyone had this > conversation or have insights to the issue? > > Thanks -Mark > > > > ________________________________________________________________ > *Come to IxDA Interaction08 | Savannah* > February 8-10, 2008 in Savannah, GA, USA > Register today: http://interaction08.ixda.org/ > > ________________________________________________________________ > Welcome to the Interaction Design Association (IxDA)! > To post to this list ....... [EMAIL PROTECTED] > Unsubscribe ................ http://www.ixda.org/unsubscribe > List Guidelines ............ http://www.ixda.org/guidelines > List Help .................. http://www.ixda.org/help > -- -------------------------------------------------- www.flyingyogi.com -------------------------------------------------- ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
