The downside to this approach is that you basically turn your customers into
an extension of your QA team.
If something's not working, they'll be inconvenienced regardless, but their
complaints are far less likely to be publicized.
(We've had to use this approach where I work as well, and it has it's good
and bad points.)

On Jan 23, 2008 10:43 AM, Julie Palmer <[EMAIL PROTECTED]> wrote:
>
> > I used to work in the airline industry, and my company completely
> > believed in the benefits of soft launch...nothing every got announced
> > until we knew it was in and performing well. We gave ourselves several
> > days to discover problems before we made any announcement.
>
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