On Jan 26, 2008 9:02 AM, Mark Schraad <[EMAIL PROTECTED]> wrote:

> A designer is a person the arranges elements in a final order for a
> specific purpose. Those elements can be visual, physical or
> conceptual. The designer develops a strategy either prior to or while
> executing this arrangement.
>

Ack!!!!
Being a designer is not focused on the artifacts or decisions we make. That
is focusing way too much on craft. Being a designer is about HOW! we make
those artifacts & the decisions we make.

By your definition above, anyone who does any sort of creativity is a
designer. There is more to it than that.


> A professional designer is one who generates their livelihood by
> designing.
>
> Qualifications:
>
> Has been trained by a designer
> Has attended design school
> Has experience designing
> Has achieved a level of quality consistent with the medium or domain
> Proclaims themselves a designer
> Displays a creative tendency
> Bought a Mac (kidding)


Talk about USELESS. What's the point? I especially like (NOT) the inclusion
of "Proclaims themselves a designer".


> As we work to further educate our audience and bring ourselves into
> some consistency of message this bears keeping in mind. MBA's,
> engineers, executives, HR people and biz dev people do not see
> themselves as designers, but in this sense they often are. The do
> however see themselves as qualified to make many many design decisions.


Yes, and this is a problem b/c
1) they lack foundational education in both craft and theory
2) it devalues the true expertise of those who ARE designers
3) it leads to bad design

Being a collaborator and contributor in a design process does not make one a
designer. The fact that these people are making "design decisions" is
usually a sign of corporate cultural flaws more than a sign of "innovation"
or "design thinking" taking hold in the organization.



-- 
David Malouf
http://synapticburn.com/
http://ixda.org/
http://motorola.com/
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