Social Psychology is a field with many solid theories, principles, and empirical studies. The application of social psychology principles can be seen in the work on Persuasive Techology by B. J. Fogg, the work by Reeves and Nass reported in the Media Equation, and much work on collaboration techologies (which has gone by many names including CSCW, groupware social networking). Social psychology (though not often referred to directly) has been in play since the early days of the internet. When we discuss Web 2.0 technologies, the conversations often get around to social issues with that are connected to social psychology research and theory.
The field of social psychology contains many measures of experience ranging from social interaction questionnaires to physiological measures. When designers are designing products for collaboration, they often discuss issues related to social psychology principles (collective behavior, rumor transmission, attribution theory, reputation management, self-revelation, and persuasion). some of the fundamental research on attitudes and persuasion from the 1940s, 50s, and 60s, if now being applied to social computing. I think that awareness of social psychology principles should be a requirement for designing any social computing system. Chauncey On Jan 29, 2008 9:58 AM, Murli Nagasundaram <[EMAIL PROTECTED]> wrote: > I'm simply astounded that an individual who considers himself to be a > User Experience professional views social psychology to be a pseudo > science. If someone has developed a mathematical or engineering > measure for the construct known as 'Experience', I am eager to be > educated. > > Cheers, > > murli > > ps: BTW, I agree that the social sciences are a somewhat different > kind of science(s) than the physical sciences. But the philosophy of > science as applied in both instances is the same. > > > On Jan 28, 2008 7:54 PM, W Evans <[EMAIL PROTECTED]> wrote: > > It's far beyond the simple, less than > > dangerous pseudo science of social psychology - where theories, concepts, > > tests do not effect real people and do not cost real money. > ________________________________________________________________ *Come to IxDA Interaction08 | Savannah* February 8-10, 2008 in Savannah, GA, USA Register today: http://interaction08.ixda.org/ ________________________________________________________________ Welcome to the Interaction Design Association (IxDA)! To post to this list ....... [EMAIL PROTECTED] Unsubscribe ................ http://www.ixda.org/unsubscribe List Guidelines ............ http://www.ixda.org/guidelines List Help .................. http://www.ixda.org/help
