The general rule in my book is interviewing and observing friends and
family is better than nothing. 

What you describe is a scenario of what I like to refer to as "How
right do you want it?" with regards to your persona development.

Think of the answer to that question as a spectrum, where using your
gut feeling is on the low end. However, with that said it is better
than nothing. At the very least you are putting yourself in the users
shoes and thinking like them. This also gives you an oppurtunity for
trying to convince the higher ups that doing the user interviews is
worth it. Then, the answer for "How right do you want it?" is on
their shoulders and not yours.

I had to do this in the past where I actually needed to produce some
conceptual layout and design with zero previous user research and
limited client fed information. Lucky, the user population I was
focusing on were health related users, so there existed a lot of
previous research on the web I was able to draw upon. Mentally
becoming a 45 year old woman with breast cancer was quite a trip.

To your survey option, I would say that the results from the survey
would allow you to make fairly valid user profiles, but not personas.
But, again it's better than do nothing at all.

Hope this helps.


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Posted from the new ixda.org
http://www.ixda.org/discuss?post=25969


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